ORIGINAL CAN LABEL
Looking at the current branding design, it was flat, boring, used clipart. They did tell the story that was associated with each beer name. I wanted to breathe some life into the designs, with bright colours and illustrations of landmarks within Gananoque, that tell that story of each can name. Tourists and locals alike can connect with the illustrations of parts of the town, creating a user experience. The new designs now stand out against competing breweries in beer stores and restaurants that sell their beer.
NEW ILLUSTRATED REDESIGN
VAN WRAP DESIGN
